ProfileData Analyst
Business Data Analyst
I turn complex, messy datasets into decisions leaders can act on — across the full analytics lifecycle.
01About
I'm a Business Data Analyst and Computer Science graduate who works across the full analytics lifecycle — from Python EDA and PostgreSQL modeling to Power BI dashboards and stakeholder-ready business cases.
My focus is the insight that moves the business, not just the chart. Whether it's quantifying how delivery speed drives customer satisfaction, or scoping an analytics initiative before a single line of build, I connect data to the decisions it should inform.
I graduated from the Institute of Space Technology, Islamabad, where my final-year machine-learning project was nominated for the university gold medal.
02Toolkit
03Projects
End-to-end analysis of a Brazilian e-commerce dataset — from raw relational data through Python EDA and PostgreSQL business-question analysis to a live interactive dashboard. Uncovered how delivery speed drives satisfaction: median delivery fell from ~19 days on 1-star orders to ~10 days on 5-star orders.
Analyzed data-analyst job postings across four relational tables to surface top-paying roles, in-demand skills, and the 'optimal skills' that balance demand and pay. Found that skill breadth alone doesn't predict salary — SQL and Python remain the foundational core. Delivered with interactive role and location filters.
Interactive sales & profitability dashboard evaluating performance across categories, regions, and customer segments. KPI-driven reporting on $12.6M in sales, $1.47M profit, and an 11.6% margin — highlighting low-margin segments, high-performing products, and scalable growth opportunities.
A BA discovery-phase engagement: stakeholder mapping, MoSCoW-prioritized requirements, and a 17-KPI framework to scope an analytics initiative before committing build resources. Produced a Data Readiness Scorecard flagging real feasibility risks, plus a stakeholder deck recommending the Phase 3 BI build.
End-to-end Business Analysis engagement to improve denial & rejection management for a simulated US healthcare RCM organization — stakeholder analysis, requirement elicitation, as-is/to-be process modeling, and root-cause & gap analysis. Produced BRD/PRD/FRD, a Requirements Traceability Matrix, MoSCoW prioritization, and Jira epics, user stories, and acceptance criteria tied to measurable outcomes.
Interactive Power BI dashboard on a data-job survey dataset — analyzing salary trends across roles, programming-language preferences, and the geographic distribution of professionals, alongside perceived entry difficulty and work-life balance. Data prepared in Power Query, then shaped into KPIs and visuals structured for easy comparison.
Excel analysis of bike-sales and customer data to surface demographic and behavioral purchasing patterns and define meaningful customer segments. Built with PivotTables for aggregation and interactive PivotCharts plus an Excel dashboard that turns customer-level data into decisions.
Consolidated a three-table coffee-orders dataset (orders, customers, products) into one analysis-ready table using Excel lookups (XLOOKUP / INDEX-MATCH), then built PivotTables and an interactive dashboard with slicers and an order-date timeline to analyze sales over time, by country, and by top customers.
Machine-learning system that detects skin disorders from medical image datasets. Led data preprocessing, model evaluation, and classification-pattern analysis to improve prediction accuracy and system performance. Nominated for the university gold medal.
04Education & certification
Institute of Space Technology, Islamabad
LinkedIn Learning · IIBA-endorsed